Pricing
Pay for brands, not screens.
Pay for the brands you make. Every AI step costs credits, and each plan shows how many brands it covers.
Private beta: no charges yet. Prices may change.
Free
Try the process: from the interview to your first logo concepts.
0 €forever
- Credits
- 50 credits, once
- Covers
- Enough to see your first logo concepts
- 1 brand project
- Interview, evidence audit, strategy and one round of concepts
- Watermarked
Basic
Your own brand, finished and published.
150 €/ year
- Credits
- 250 credits a month
- Covers
- ≈ 1–2 full brands
- 3 active brand projects
- The whole process, up to the brand book, PDF and kit
- 3 refine rounds and 3 revisions per brand
- Top-ups available
- Watermarked
ProRecommended
For agencies, studios and freelancers making brands for clients.
390 €/ year
- Credits
- 1,000 credits a month
- Covers
- ≈ 6–10 full brands
Everything in Basic, plus
- Unlimited brand projects
- Studio mode for client brands
- Invite-only sharing
- No round limits (uses credits)
- No watermark
Team
A studio with several people sharing one pool of credits.
290 €/ seat / year · min. 3 seats
- Credits
- 800 credits per seat a month, pooled
- Covers
- ≈ 5–8 full brands per seat
Everything in Pro, plus
- Members with roles
- Credits used by each member
What each step costs
- Strategy5 cr
- 3 concepts30 cr
- Refine15 cr
- Applications25 cr
- Book and PDF0 cr
What if I run out of credits?
A full brand, from the interview to the PDF, uses 93 credits when nothing is re-run; a typical one, with a few re-runs, uses about 147. That's why each plan shows a range. Monthly credits reset each month. Top-ups: 10 € for 150 credits, valid 12 months, on Basic and above.
Compare plans
| Feature | Free | Basic | Pro | Team |
|---|---|---|---|---|
| Credits | 50 | 250 / mo | 1,000 / mo | 800 / seat / mo (2,400 min.) |
| Active brand projects | 1 | 3 | Unlimited | Unlimited |
| Refine rounds per brand | 3 | Unlimited | Unlimited | |
| Revisions per brand | 3 | Unlimited | Unlimited | |
| Refine the logo | ||||
| Rounds of 6 or 9 concepts | ||||
| Identity system | ||||
| Applications and mockups | ||||
| Publish the brand book | ||||
| PDF brand book | ||||
| Downloadable kit | ||||
| Studio mode (client brands) | ||||
| Invite-only sharing | ||||
| No watermark | ||||
| Credit top-ups | ||||
| Editors and admins (per seat) |